1.
Leonard Manford Phiri, Dr Kudzai Simbanegavi. Digital Versus Traditional Marketing and Consumer Buying Behavior in the Hospitality Industry: Evidence from Sunbird Hotels and Resorts in Malawi. IJSSCFRT. 2026;24(1):135-142. Accessed July 14, 2026. https://ijsscfrtjournal.isrra.org/Social_Science_Journal/article/view/2162