LEONARD MANFORD PHIRI; DR KUDZAI SIMBANEGAVI. Digital Versus Traditional Marketing and Consumer Buying Behavior in the Hospitality Industry: Evidence from Sunbird Hotels and Resorts in Malawi. International Journal of Social Sciences: Current and Future Research Trends, Jordan, v. 24, n. 1, p. 135–142, 2026. Disponível em: https://ijsscfrtjournal.isrra.org/Social_Science_Journal/article/view/2162. Acesso em: 14 jul. 2026.