Synchronising Innovation With The Malagasy Corporate Culture. Case Of Malagasy Companies
Keywords:
Company, Corporate culture, Innovation, Market, EvolutionAbstract
Given the country's socio-economic situation, Malagasy companies are finding it very difficult to adapt to the demands of a globalised economy. To succeed in an increasingly complex market, despite the often static nature of their culture, these companies are opting to innovate their products or their operations. This raises the question of how innovation should be introduced into Madagascan business culture.
By using statistical tests to analyse the results of an opinion poll conducted among a sample of 221 Malagasy companies regarding their situation in terms of corporate culture and innovation, this research verifies that the synchronisation of innovation and culture ensures the evolution of the company.
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