An Analysis of the Impact of Broadcasting Television: Introduction of Personalised Content Using Streaming Video: With Reference to Indian Society
Keywords:Conventional Broadcast, Digital Media Personalised Videos, Implicit Personalisation, Explicit Personalisation, Transformed Landscape, Impact
Every decade has demonstrated the increase in the impact of broadcasting television. The introduction of personalised content using streaming video has, however, been on the increase for the last five years. And the rate of increase in its impact is more overwhelming than what the general television has achieved over many decades. Netflix has indeed been a giant in personalised streaming videos. This has also piqued the interest of other platforms that have now started streaming personalised videos. The world has evolved into a global village where personalised content in streaming has now overwhelmed the conventional content of the broadcast. This paper reviews the impact created by personalised content through streaming, especially in the last five years. The paper also tries to highlight how streaming videos have overtaken the conventional broadcast to create a new order of the day. The highlight also lays emphasis on personalisation, its classifications, viewer access choices, easy access to streaming, personalised recommendations and all other aspects that have transformed the landscape of streaming.
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