Metaphor in Contemporary American Slang: Sociocultural Aspect
Keywords:conceptual metaphor, metaphor-culture interface, lexical unit, socio-cultural values, American slang, semantic shifting
Linguistics in recent years increasingly turns to the study of a living spoken language, officially standing outside the accepted, standard literary canons. A special place in the formation of slang expressions is occupied by metaphors, which are often associated with the socio-cultural context. There are a number of slang metaphors that require cultural background information to interpret correctly; one can distinguish slangisms that have a general relevance to a given culture, as well as slangisms reflecting the cultural values of a certain subculture within the dominant culture; it is possible to classify groups of culturally connotated slangisms depending on the area to which they belong. Cultural allusions can be names of popular brands, advertising slogans, etc.
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